Submitted by admin on Tue, 09/10/2019 - 15:53
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Ecosoft Nemo filter jug - is a compact and simple solution for purifying drinking water available for home use. The jug does not require net connection and complicated maintenance. You simply pour clean water into the glass and refill the filter to purify the next portion. The filter jug perfectly fits even the most compact kitchen.   



Before we started working on the project, the client set a technical task where the main point was the development of a filter jug of low production cost but of a presentable image.

This criterion focuses on the study of existing trends in industrial design. If we are limited in the means of production then hitting the popular trend will form the visual value of the product. It is worth noting that a trend in industrial design stands for not only the fashion for certain forms, textures, colors, as well as methods for combining them, but beautiful proportions and lines of technological cuts in the product design.

The search for the main form factor was the first stage of sketching.

The guidelines for design projects, as in any kind of fine art, assume the transfer from the general image of the form at initial stages to more detailed picture at final stages. At the stage of designing the general concept, it is worth paying attention to the tectonics of water and glass - natural materials that are most associated with this type of product.

Modern industrial design is characterized by clean surfaces due to common surfaces of different parts. Such an effect is often achieved with the help of hidden parts that hold the external parts in the "right manner". A small number of parts adds risks that the desired effect cannot be achieved due to design peculiarities: if the parts are forced to "step" one on top of the other, this leads to the complicated image of the surface. As a result, product looks cheap and unaesthetic, and the elements of the form appear to be extrinsic.




In the view of modern trends, the flask shape should be geometrically simple. It is desirable to avoid the polygonal (multifaceted) surfaces. The geometry obtained by the rotation method, or a more complex shape with equal curvature of the surface prevails in more expensive models of jugs. The flask shape should not be conical to the top since it is necessary to meet the injection molding conditions.

It is also important not to overload the jug with unnecessary details and not to create indentations difficult to wash.

The client also asked for the matte funnel color. The use case suggests the funnel will be covered with salt and will grow dull. Thus, the funnel should be matte to keep the attractive appearance of the object after the prolonged use of tap water.




The choice of product color, where the transparency optical effects matter, is very important in terms of the overall balance. If we strive to create a natural image, then light floral shades are more suitable for this task. If we focus on the image of a bright non-natural object, then spectral colors are of relevance. The lid color should complement and harmonize with the funnel color.

The product was supposed to have an ergonomic semicircular handle.

A handle with two attachment points does not look expensive, given the modern trend in the design of teapots and jugs. Such an online store tool as a "filter by price" allows you to get information about the external features of more expensive designs. Handles with one fixation point are more expensive.

That's why we suggested that the client use a handle with a single fixation point in the future design of the jug.



A small number of parts often leads to a visual depreciation of products. Design is intended to solve this problem by original and innovative solutions. However, introducing new solutions, one should be careful since new approaches can be perceived differently by the target audience.

Another important aspect of the design is integrating the object into the interior and the kitchen itself with its own "ensemble" of utensils.


Our contribution to the project:


• Industrial design

• Mechanical engineering

• Prototyping


Project achievements:

• Product of mass production